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Manager, Customer Strategy

ROLE SUMMARY: DSC is looking for a smart, hungry, and technical Marketing Manager to lead the strategy and execution of Dollar Shave Club's multi-channel CRM initiatives. The ideal candidate will have both passion and experience in creating multi-channel customer journeys spanning email, SMS, push, display and direct mail to increase performance in Customer Monetization efforts. Candidate should demonstrate ability to successfully drive marketing programs from concept to deployment, and lead ongoing tuning and optimization efforts through a customer centric lense to increase customer lifetime value This position will play a critical role in driving our cross-channel customer marketing strategy as well as how we bring our products to market. They will help define our digital product launch strategy, test & learn agenda, and campaign optimization for the US market. They will coordinate with teams across the organization to bring complex projects to life in a way that deliver unparalleled customer experience. RESPONSIBILITIES: Project management Lead CRMcampaign development & optimization, becoming a power-user of our in-house and vendor marketing platforms (ESP, etc.) Marketing optimization & campaign development Establish targeting strategies based on customer lifecycle segments & predictive analytics Optimize existing campaigns with ongoing multi-variant tests of customer segmentation, subject lines, time of send, content, and channel Product launch strategy Launch and QA new marketing campaigns through all necessary channels (email, SMS, Push, etc.) partnering withdigital product and ESP resources Develop the creative approach for new campaigns & brief creative/copy teams Deliver omni-channel product go-to-market strategies across digital and print Analytics(campaignperformance and business opportunity assessment) Track and analyze daily, weekly and monthly campaign and channel KPIs and report recommendations QUALIFICATIONS: Bachelor's degree 4+ years experience in digital, e-commerceCRM marketing Proven multi-channel marketing experience with heavy emphasis on online and direct to consumer Deep experience with customer-event-driven, personalized campaigns (transactional and/or behavior-triggers) Strong understanding of core e-commerce and CRM KPI metrics Strong project management skills Fluency in at least 1 enterprise Email Service Provider (ESP) platform Experience operating in Web Analytics platform Can do, positive infectious attitude Relentless, creative, scrappy problem-solver Poise and capability in presenting to executives Dynamic, flexible personality; capable of changing on-demand and innovating rapidly Strong bias for action and data-driven decisions Willingness to roll-up sleeves and dig-in
Salary Range: NA
Minimum Qualification
5 - 7 years

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